Jean-Yves SEVESTRE is living in Morocco since 20 years . With Denis ESTIENNE he founded the GALERIE DEMESURE in Isle sur la Sorgue, near Avignon in France, over 15 years ago.
This art and design gallery contains a selection of 20th Century antiques, new works from young artists, design furniture, tribal art and berber rugs.
Due to their love of Morocco, its culture and way of life, they have also set up a gallery in Marrakech. Denis ESTIENNE, by trade an architect, created DAR SYADA; a juxtaposition of a modern villa and a more traditional Kasbah. Surrounded by 6,5 hectares of land at the foot of the Atlas Mountains, they have created an exceptional location where traditional architecture meets modern design.
Since his arrival in Morocco, Jean Yves has been fascinated by the boucherouite and berber rugs and particularly the Azilal and Beni Ourain rugs ; He was so intrigued by the modernism expressed in this tribal art. The fluidity of the colours and the abstract design in these carpets called out to him and very soon he had begun to collect them and to hang them on the wall contributing to the notion of “painting rugs ».
Within a few years, he had gathered an impressive collection and started to promote their sale. For a couple of years there was little interest, since the materials used were often such scraps, that these carpets seemed destined to remain domestic rugs.
The following interest by private collectors, the publication of numerous books describing the fascinating and artistic qualities of berber rugs, sales to well-known designers and exhibitions in Europe and the USA, have all contributed, in the last years, to a growing interest in this style of rugs.
Jean-Yves SEVESTRE continues to scour the length and breadth of the villages found in the Middle and High Atlas mountains, in order to buy directly from the berber women, and is still moved and exited by the poetry and creativity expressed in these works.
In 2012 he did a step forward by becoming himsel a creator and designer of rugs. Beside his passion for the antique berber rugs, he began to draw and to design some exclusive patterns of rugs. He is following step by step the outside manufacturing with an association of weavers in the Azilal province by visiting them twice a month